On the anthrobot Facebook

“The success of Facebook’s social network for example depends on their surface identification with a digital empire of brotherhood, but the fact that the network refers to the core value of friendship should not lure us. Facebook as a business corporation displays a skilled commercial use of emotional values to serve the conformative universalisation of a service – effective advertising and big data collection – thanks to the emotional service that each member exchanges with others – an unpaid work of mutual congratulation and existential encouragement.”




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