On the anthrobot Facebook

“The success of Facebook’s social network for example depends on their surface identification with a digital empire of brotherhood, but the fact that the network refers to the core value of friendship should not lure us. Facebook as a business corporation displays a skilled commercial use of emotional values to serve the conformative universalisation of a service – effective advertising and big data collection – thanks to the emotional service that each member exchanges with others – an unpaid work of mutual congratulation and existential encouragement.”

http://www.research.ed.ac.uk/portal/en/publications/we-anthrobot-learning-from-human-forms-of-interaction-and-esprit-de-corps-to-develop-more-plural-social-robotics(097eb975-01fc-4d5e-b1df-61e69203a435)/export.html

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s